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Barbara Arnold Profile Photo

Need a hand? Barbara Arnold, a seasoned business executive and educator, is ready to help…from strategy to nuts and bolts. Want to know more? BIO. Work samples? PORTFOLIO. Her BLOG focuses on Mentors who have given her a hand and Proteges she has guided. Leader. Educator. Communicator. That’s Barbara.



Barbara Arnold Educator, Trainer

Lead, Follow or Get Out of the Way. Barbara has experience in the education, energy, high tech, healthcare and nonprofit markets. She has led virtual teams around the world and rolled out initiatives globally. She also has built, managed, and dismantled teams stateside face-to-face. A spokesperson for major corporations, she has coached executives on corporate communications strategy, including media relations, employee communications, government relations, and community relations. She is a keen manager of people, resources, money, and time.



Barbara Arnold Leader, Manager Photo

Whether teaching adults after hours at a major corporation, or military who are earning their bachelor’s degree on a fast track, or undergraduates at a public state university, Barbara inspires her students to realize their dreams. Her warm and caring manner belies the fact that she demands the best from her students and won’t accept mediocre performance ever. She also stays ahead of the curve with regards to curriculum. For example, she integrated social media and technology into her marketing, advertising, public relations, and sales curriculum; at times ahead of her students and definitely in advance of the accreditation team. Known for her interactive teaching style, students have videotaped her on their cell phones and threatened…



Barbara Arnold

Barbara has served as a spokesperson for major corporations and nonprofit organizations. She knows how to write it, pitch it, place it, and grab it for the impressions and the expressions. She can “translate” complex concepts into plain English. She has coached executives and taken them out of their comfort zones. Like the button-down white shirt exec who wore jeans for the first time for an employee conference. Transformation. Or the nuclear engineer who learned that to communicate his technology to the masses, he needed to bring it down to the level of his 12-year-old daughter. Understanding. Barbara even knows there are times the communicator keeps her mouth shut…during M&A and IPO silent periods.



Barbara Arnold

Competent. Compassionate. Connector. Change Agent. Coach. Comeback after Caregiving. Look at what she’s done! Get ready for her next act!


Thank Your Mentor Day * January 21, 2016


As a highlight of National Mentoring Month 2016, Thank Your Mentor Day™ will be celebrated January 21. On that day, many Americans will reach out to thank or honor those individuals who encouraged and guided them, and had a lasting, positive impact on their lives. These are simple ways you can thank your mentor: Contact your mentor directly to express your appreciation; Express your gratitude on social media. Pass on what you received by becoming a mentor to a young person in your community; Make a financial contribution to a local mentoring program in your mentor’s honor; and, Write a tribute to your mentor for posting on the Who Mentored You? website. You can download a Thank…


A connector: more than just an adviser


Professional adviser of UW-Eau Claire Public Relations Student Society of America chapter wins prestigious service award  Salesmen, mavens and connectors. These are the three types of people in the world, according to Malcolm Gladwell’s book “The Tipping Point.” Barbara Arnold, professional adviser to the UW-Eau Claire Public Relations Student Society of America (PRSSA) said after reading Gladwell’s book she realized she belongs to the connector category. Connectors serve as hubs in this world; connecting people across different places and different social, political, financial and professional rings, according to Gladwell’s book. This may be why Arnold became one of 35 public relations professionals in the world to receive the Paul M. Lund Public Service Award at…


2015 PRSA Public Service Award Recipient

Barbara Arnold

NEW YORK, Oct. 7, 2015 – The Public Relations Society of America (PRSA) announced today that it will present Barbara E. Arnold, MBA, APR, with the Paul M. Lund Public Service Award. The award will be presented at the PRSA 2015 International Conference during the Monday Networking Luncheon on Nov. 9 in Atlanta, GA. “Barbara has excelled as a public relations professional for more than 30 years, and because of her exemplary service and dedication to giving back to the community, she is the perfect candidate for this prestigious award,” said Kathy Barbour, APR, 2015 PRSA National Chair. “Barbara has stated that she is most proud of her work as a mentor; a statement that I hope all in our Society can…


Positioning Yourself in a Challenging Job Market

Tara Cegla

Protégés. This post’s for you. What joy to re-connect with two of my former students at the PRSA MN seminar on Thurs. July 28 called “Positioning Yourself in a Challenging Job Market.” Say hello to Tara Cegla, PR Star and Intern at the Minnesota State Fair this summer. Tara is a former PRSSAer at UW-Eau Claire, and one of my favorite former students. So am I biased when I talk about her, YOU BET! Her Dream: to work at a top-flight agency such as Weber Shandwick or Padilla Speer Beardsley in Minneapolis. She is a HUGE TWINS fan, too! And judging by the terrific media kit she showed me–her latest project with the fair–she is likely to be…